Vol. 5 No. 1 (2026): April 2026

Articles

• The Impact of E-Service Quality on Customer Satisfaction and Loyalty at Bank Negara Indonesia, Sengkang Branch

  Agus Purwanto, Nurman Dai Basri, Andi Firgha Nurul Putri

  1-8

  • PDF (Bahasa Indonesia)
  Abstract views: 0 times | PDF downloaded: 0 times |

• The Influence of Digital Marketing and the Ease of Use of the Shopee Marketplace Platform on the Purchase Intention of Digital Business Students at the Lamaddukelleng Institute of Law and Economics

  Akbar, Suharjum, Saida Mawarni

  9-21

  • PDF (Bahasa Indonesia)
  Abstract views: 0 times | PDF downloaded: 0 times |

• The Influence of Promotion, Price, and Product Quality on Purchase Decisions for Glow2glow Skincare Products

  Andi Yuniarti, Indra Heri Rukmana, Winda Lestari

  22-31

  • PDF (Bahasa Indonesia)
  Abstract views: 0 times | PDF downloaded: 0 times |

• The Influence of the Attention Economy on Digital Content Consumption Intensity and Consumptive Behavior Among Gen Z Students at Institut Lamaddukelleng

  Fuji Pratiwi, Asrul Jaya, Zainatul Afiat

  32-42

  • PDF (Bahasa Indonesia)
  Abstract views: 0 times | PDF downloaded: 0 times |

• The Influence of the Telegram Digital Attendance System and Work Discipline on the Productivity of Wajo Regional House of Representatives (DPRD) Employees

  Andi Sumangelipu, Andi Prayudhi Fadhillah, Esse Yuliani

  43-52

  • PDF (Bahasa Indonesia)
  Abstract views: 0 times | PDF downloaded: 0 times |