Precise Journal of Economic

Articles

• The Influence of Viral Trends and Fear of Missing Out (FOMO) on University Students' Purchasing Decisions on TikTok Shop

  Agus Purwanto, Sitti Maryam, Andi Dian Panca Lestari

  1-11

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• The Impact of Digital Transformation on Human Resource Performance and Competence at LKP WIM, Wajo Regency

  Andi Sumangelipu, Fuji Pratiwi, Sinaria

  12-28

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• The Influence of Visual Content and Social Media Strategies on Digital Branding at 3R Florist Sengkang

  Siardin Andi Djemma, Akbar, Reva Mariska

  29-39

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• The Impact of Social Media-Based Digital Marketing on Increasing Sales for Silk Sarong Businesses in Wajo Regency

  Asrul Jaya, Indra Heri Rukmana, Ummi Nurul Herati

  40-52

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• The Influence of Customer Experience and Customer Relationship Management on Customer Loyalty at Larut Coffee and Sengkang Medical Centre

  Indra Heri Rukmana, Suharjum, Asriadi

  53-67

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• Beyond Automation: A Conceptual Framework for Human-Generative AI Collaboration in Operational Decision-Making for MSMEs

  Andi Yuniarti, Andi Jamaluddin

  68-82

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