Precise Journal of Economic

Marketing Strategy Analysis to Increase Sales at Magnetic Distro in Wajo Regency

2026-02-13T05:13:24+00:00

This study aims to determine the consumer marketing strategy at the Magnetic Distro in Wajo Regency. The background of this study is based on the importance of marketing strategy in increasing sales, especially amidst competition between other entrepreneurs. Marketing strategy variables are measured through five indicators: price, place, product promotion and quality. Meanwhile, sales increase is measured through product indicators, income, customers, users and new variants. This study uses a quantitative approach with data collection techniques through questionnaires distributed to 51 respondents selected from a population of 105 consumers. The data analysis technique used is simple linear regression. The constant value of 23.783 indicates that sales increase by 23.783 if the marketing strategy variable is not changed. The marketing strategy has a regression coefficient of 0.066. This value indicates that sales increase by 0.284 if the marketing strategy is increased by one unit. The T test from the coefficients table on the pricing variable obtained a Tcount value = 523 with a significance value of 0.000 <0.05. Based on the F test results shown in the ANOVA table, the calculated F value was 274 with a significance value of 603 > 0.05. With an R2 value of 0.006.

The Influence of Employee Service Quality on Customer Satisfaction at the Binawarga Salobulo Cooperative, Wajo Regency

2026-02-13T05:22:24+00:00

This study aims to analyze the effect of employee service quality on customer satisfaction at the Binawarga Salobulo Cooperative, Wajo Regency. The background of this study is based on the importance of service quality as a major factor in creating and maintaining customer satisfaction and loyalty amidst increasingly fierce competition among financial institutions. This study uses a quantitative approach with a causal associative design. The population in this study amounted to 220 active customers with a sample of 69 respondents selected using a purposive sampling technique. The results show that employee service quality has a positive effect on customer satisfaction, with a regression coefficient value of 1.428, meaning that every increase in service quality will increase customer satisfaction by 1.428 units. The correlation coefficient value of 0.639 indicates a strong and positive relationship between the two variables, while the determination coefficient value of 0.411 explains that 41.1% of the variation in customer satisfaction can be explained by employee service quality. These findings confirm that the better the quality of service provided, including timeliness, courtesy, comfort, and completeness of service, the higher the level of customer satisfaction at the Binawarga Salobulo Cooperative, Wajo Regency

The Influence of Salary on Employee Job Satisfaction at Lesehan Jetpur Sengkang

2026-02-13T05:29:11+00:00

Human resources are an important asset in the service industry, including the culinary sector, where employee job satisfaction is a determining factor in service quality and business sustainability. This study aims to analyze the effect of salary on employee job satisfaction at Lesehan Jetpur Sengkang. The research method used is quantitative with a survey approach, where primary data was obtained through distributing questionnaires to 30 respondents and analyzed using validity and reliability tests, simple linear regression, t-test, F-test, and coefficient of determination. The results show that salary has a positive and significant effect on employee job satisfaction, indicated by a regression coefficient value of 0.172 and a significance level of 0.000 (<0.05). The coefficient of determination (R²) of 0.57 indicates that 57% of the variation in job satisfaction is explained by salary factors, while the rest is influenced by other variables outside the model. These findings confirm that a fair, transparent, and workload-appropriate salary system can increase employee motivation, loyalty, and performance. The practical implication of this study is the importance of evaluating compensation policies to create a more productive and sustainable work environment in the culinary industry

The Influence of Leadership Style and Compensation on Employee Performance at PT Magatti Market Indonesia

2026-02-13T05:41:34+00:00

Organizational success is highly dependent on employee performance, especially in the midst of intense business competition such as at PT Magatti Market Indonesia. This study analyzes the influence of leadership style and compensation on employee performance at PT Magatti Market Indonesia, considering the challenges faced by the courier profession. The study population was 80 employees of PT Magatti Market Indonesia (saturated sample), with data collected through questionnaires and documentation. Data analysis used multiple linear regression, t-test, F-test, coefficient of determination, and classical assumption test. The results of the study indicate that partially, leadership style has a positive and significant effect on employee performance (significance <0.05). However, compensation does not have a significant effect (significance >0.05). Simultaneously, leadership style and compensation have a significant effect on employee performance where f count 4.721> f table 3.12 and significance <0.05. The coefficient of determination is 0.109 or 10.9%, indicating that 10.9% of employee performance variation is explained by these two variables, while the rest is influenced by other factors.

The Influence of Prices and Promotions in Shopee E-Commerce on the Consumptive Behavior of Students at the Lamaddukelleng Institute of Law and Economics

2026-02-13T05:50:55+00:00

The development of digital technology has changed people's consumption patterns, especially among students who are active users of e-commerce. This study aims to determine the effect of prices and promotions on the Shopee platform on the consumer behavior of students in the Management Study Program at the Lamaddukelleng Institute of Law and Economics. This type of research is quantitative with an associative approach. A sample of 60 respondents was selected using a purposive sampling technique with the criteria of students who actively shop at Shopee. Data were collected through questionnaires and analyzed using multiple linear regression with the help of the SPSS program version 31. The results showed that price (X₁) had a positive and significant effect on consumer behavior with a t-value of 4.704 and a significance of 0.000 <0.05, while promotion (X₂) also had a positive and significant effect with a t-value of 3.214 and a significance of 0.002 <0.05. Simultaneously, both variables had a significant effect on student consumer behavior with an F-value of 12.430 and a significance of 0.000 <0.05. The coefficient of determination (R²) of 0.426 indicates that price and promotion can explain 42.6% of the variation in student consumer behavior, while the remainder is influenced by other factors outside the research model. The results of this study prove that Shopee's digital pricing and promotion strategies significantly encourage student consumer behavior in the digital era

The Influence of Return on Assets and Return on Equity on the Stock Price of PT Gudang Garam Tbk

2026-02-13T06:00:04+00:00

This study aims to analyze the effect of Return on Assets (ROA) and Return on Equity (ROE) on the stock price of PT Gudang Garam Tbk for the 2020–2024 period. This study employed a quantitative descriptive approach with a causal associative design, utilizing secondary data in the form of annual financial reports published by the Indonesia Stock Exchange. Data analysis was performed using multiple linear regression using SPSS version 25 to test the partial and simultaneous effects between variables. The results showed that ROA and ROE had a positive but insignificant effect on stock price, with significance values of 0.792 and 0.859, respectively, and a coefficient of determination (R²) of 0.648. This means that 64.8% of stock price variation can be explained by ROA and ROE, while the remainder is influenced by factors outside the model. Therefore, PT Gudang Garam Tbk's stock price fluctuations are largely influenced by external factors such as government policies, macroeconomic conditions, and market sentiment. Therefore, the company needs to improve the efficiency of asset and equity management to strengthen profitability and provide a positive signal to investors

The Influence of Pricing Strategy on Consumer Purchase Interest: A Case Study of Mie Sedaap Goreng Products at Anita's Shop

2026-02-13T06:09:18+00:00

Pricing is the process of determining the selling price of a product or service offered by a company to consumers. This study aims to determine whether the pricing strategy has a partial effect on consumer purchasing interest at Anita's store. The population in this study were consumers at Anita's Store. And the sample in this study amounted to 100 respondents. This study is a study that uses a quantitative approach and in collecting data used a questionnaire method. Data analysis techniques use quantitative descriptive analysis, validity test, reliability test, t-test, F-test, R-Square test and simple linear regression analysis. The results of the study obtained a t-count value = 13.107 which means the t-count value (13.107)> t-table (1.660) with a significance value of 0.000 <0.05. Thus H0 is rejected and H1 is accepted. This means that there is a significant influence between the pricing strategy variable on consumer purchasing interest at Anita's Store. In addition, from the results of the F test, the F-count value = 171.792 was obtained with a significance value of 0.000 < 0.05, greater than the F-table = 3.94, so it was concluded that H0 was rejected and H1 was accepted. Based on the results of the determination test, the R Square was obtained at 0.637. This value indicates that 63.7% of the factors that influence consumer purchasing interest are pricing, while the rest (36.3%) are influenced by other factors

The Influence of Ability, Organizational Culture, Organizational Commitment and Compensation on Employee Performance at the Wajo Regency Bappeda Office

2026-03-29T15:34:17+00:00

The purpose of this study is to analyze the influence of ability, organizational culture, organizational commitment and compensation on employee performance at the Wajo Regency Planning Agency office. This study was conducted at the Wajo Regency Regional Development Planning Agency (Bappeda) Office, with 99 employees as respondents using multiple regression methods with the help of SPSS version 26. The results of the study indicate that simultaneously or together the variables of ability, organizational culture, organizational commitment and compensation have a significant effect on the performance of Wajo Regency Bappeda employees, and partially the variables of ability, organizational culture, and compensation have a significant effect on employee performance. The results of this study also indicate that the compensation variable provides the greatest contribution to the performance of Wajo Regency Bappeda employees. The results of this study can be recommended that Bappeda management needs to improve employee ability, organizational culture, organizational commitment and better compensation management in the future. Improvement of ability through education, training, improving organizational culture and high organizational commitment and good performance from employees.