Digitization of Business Profiles and MSME Locations via Google Maps in Minangae Urban Village, Sajoanging District, Wajo Regency

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important role in supporting community economic activities at the local level. However, some MSMEs still face limitations in utilizing digital technology to introduce businesses, products and business locations to potential consumers. One form of digitalization that is relatively easy to implement is the use of Google Maps through Google Business Profile. This community service activity aims to increase the digital presence of MSMEs in Minangae Village, Sajoanging District, Wajo Regency by creating business profiles and business location points on Google Maps. Activities are carried out using a participatory approach through the stages of identifying MSMEs, field observations, data collection on business information, socialization, direct practice in creating business profiles, determining location points, and mentoring. The information collected includes business name, business category, address, location point, contact number, operating hours, business photos and product photos. Evaluation is carried out by comparing the condition of MSMEs before and after the activity, especially in terms of the existence of a business profile, completeness of information, accuracy of location points, as well as the ability of MSME actors to manage business profiles. The results of the activity show that direct practice-based assistance can help MSMEs build a digital presence and provide business information that is easier for potential consumers to find via Google Maps. This activity also provides basic knowledge and skills to MSME players to update business information independently. Thus, the use of Google Maps can be a practical first step in supporting the digitalization process of MSMEs at the sub-district level